TopEcommerceTrends2016

Infographic: Ecommerce Trends to Watch in 2016

Fuel your Ecommerce strategy by staying up to date with the major industry trends!

We have compiled a list of some major game changing trends you can take advantage of this year:

Use Big Data and Predictive Analysis to gather even more information about your buyer personas and use the perks of advanced personalization technologies to gain competitive advantage.

You have probably heard Mobile is getting even bigger with the customers this year, so you might want to consider investing more in your Mobile Marketing Campaigns in 2016 as the industry’s mobile payment methods will diversify, mobile revenues will peak and mobile traffic will soon push past the 50% mark.

If you are a retailer, we recommend you to start blending Digital Tech, from iPads to Beacons, in your brick and mortar store to win your customers’ hearts, minds and wallets.

Investments in Customer Experience is predicted to be the No.1 priority for the major Ecommerce players, so we recommend you  to consider hiring more UX specialists and invest in training your Customer Support team to offer the best customer care on your specific market.

Looking at the technological aspects of the Ecommerce business, 2016 will bring an increased adoption of one-stop shop technology partnersonline shopping platforms that support all touch points: digital, traditional retail, enterprise technology.

We have gathered all the Top Ecommerce Trends to watch in 2016 in one Infographic that we hope will help you employ the best strategies and tactics to achieve your business goals this year.

Courtesy of: EuroITGroup
online shopping

Ecommerce site owners warned to prepare ahead of Cyber Monday as UK popularity increases

Online store owners should be prepared for another record Cyber Monday as the ecommerce shopping event continues to become increasingly popular in the UK, according to online printer and office supplier TonerGiant.co.uk .

Spikes in traffic on the 1st December will give brands the chance to sell to a new audience hungry for an offer. From ensuring servers can cope with this excess demand to creating strategic promotions, site owners should prepare now in order to capitalise on this opportunity.

Things to consider:

  • Preparing servers for increased volumes in traffic
  • Easy to navigate landing pages
  • Effective email marketing campaigns
  • Data-led offers and promotions
  • Leverage social media channels to maximise exposure
  • Paid search ads

In 2013, consumers set a record of 115 million visits to retail websites on Cyber Monday, beating the record number of visits in a single day which was set on Boxing Day 2012. (1)

UK shoppers also spent 15.3 million hours shopping online, spending on average 8 minutes per site visit. (1)

Last year saw total UK sales on Cyber Monday reach £600 million, almost double the figure from three years ago, as more British shoppers and retailers continue to adopt the day that’s been a fixture on the American shopping calendar since 2006. (2)

Gary Flynn, Managing Director of TonerGiant.co.uk, has also stressed the importance of not assuming that Cyber Monday applies only to certain product sectors and niches.

“These figures highlight just how big a day Cyber Monday has become in the online business calendar in this country. But it’s not just your traditional high street brands that benefit from this surge in shopping.

“For example at TonerGiant.co.uk we primarily sell office and printer supplies to businesses; not your typical festive season purchase. Yet even we noticed increased demand on Cyber Monday. Indeed last year we saw a 15.9% increase in traffic and a 33.2% increase in transactions on Cyber Monday compared to the Monday the previous week.

“It goes to show that no matter how big a business you are, what you sell and what your customer base is you can capitalise on the heightened popularity of Cyber Monday.”

TonerGiant.co.uk has created an infographic that details some of the key statistics from Cyber Monday 2013, as well as detailing a list of steps that site owners can take to ensure they’re suitably prepared for this year’s event. For more information visit http://www.tonergiant.co.uk/blog/2014/11/cybermonday/.

Cyber Monday Info Graphic

Cyber Monday Info Graphic

Notes for editors:

About TonerGiant.co.uk
Launched in 2006, TonerGiant.co.uk is one of the UK’s largest online suppliers of printers, printer consumables and office stationery. It’s a trading brand of NetGiant Ltd, founded by Gary & Joanne Flynn in 2003. The company is based in Atherton, Greater Manchester. An asset library for the TonerGiant brand can be found at http://www.tonergiant.co.uk/blog/assets/.

 

Sources

  1. ‘Cyber Monday’ biggest shopping day ever seen in UK: http://www.experian.co.uk/marketing-services/about/news/cyber-monday-biggest-shopping-day-ever-seen-in-uk.html
  2. Cyber Monday gave Amazon its biggest day ever as it handled 47 orders per SECOND – despite computer meltdown that left millions of Natwest customers frozen out: http://www.dailymail.co.uk/news/article-2516953/Cyber-Monday-biggest-online-spending-spree-EVER.html

eBay increases stake in Snapdeal, invests $134 million

In other markets eBay’s investments have lead to buyouts further down the line. This is the second investment in Snapdeal that eBay have made. The first was made in 2013 of $50m. There may not be a third investment by eBay as it may be a outright buyout.

There are two major differences in the Indian market compared to developed nations:

1) In India and to other developing countries, cash on delivery is a preferred payment method rather than credit. In India 80% of Indian e-commerce tends to be Cash on Delivery.

2) Direct imports constitute a large component of online sales. Demand for international consumer products is growing much faster than in-country supply from authorised distributors and e-commerce offerings.

India is set to grow the fastest within the Asia-Pacific. India’s retail market is estimated at $470 billion in 2011 and is expected to grow to $675 Bn by 2016 and $850 Bn by 2020.

The penetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing at a much faster rate with a larger number of new entrants. The industry consensus is that growth is accelerating and thus confidence in the market place it at a all time high. This is reflected and eBay’s second investment in Snapdeal.

5 tips to safer online buying

Five tips to safer online buying

1] Check the name of the website
Always carefully check the spelling of the website address or URL – if anything is misspelt, it’s likely to be an unofficial site.

2] Check the address
It’s not just the web address you should worry about. It’s well worth checking out the postal address too.

3] Look for the padlock
When you go to pay for your purchases, check the website has a secure way of paying. Make sure you look for the padlock symbol ‘https://’ as opposed to ‘http’ – the ‘s’ signifies it’s secure.

4] Pay carefully
If your order is over £100, one of the best ways to pay is by credit card.
That’s because you’ll be protected by Section 75 of the Consumer Credit Act (1974), which will give you valuable consumer protection if there’s a problem with your purchases.

If your order is under £100, look to use a Visa debit card so you can make a claim under the Visa Chargeback scheme.

5] Keep your receipt
Once you’ve made your payment, always keep hold of the order confirmation in case of any dispute.  That way you’ve got proof of your order and payment.