Mobile phones are increasingly being used in our daily lives to do almost everything form browsing the web, staying in touch via social media, taking selfies etc.
Smartphone’s offer a multitude of ways to communicate with friends & loved ones. capturing special moments and shop for products and services, whilst on the move.
Source: https://www.vouchercloud.com/resources/portrait-mobile-consumer
Fuel your Ecommerce strategy by staying up to date with the major industry trends!
We have compiled a list of some major game changing trends you can take advantage of this year:
Use Big Data and Predictive Analysis to gather even more information about your buyer personas and use the perks of advanced personalization technologies to gain competitive advantage.
You have probably heard Mobile is getting even bigger with the customers this year, so you might want to consider investing more in your Mobile Marketing Campaigns in 2016 as the industry’s mobile payment methods will diversify, mobile revenues will peak and mobile traffic will soon push past the 50% mark.
If you are a retailer, we recommend you to start blending Digital Tech, from iPads to Beacons, in your brick and mortar store to win your customers’ hearts, minds and wallets.
Investments in Customer Experience is predicted to be the No.1 priority for the major Ecommerce players, so we recommend you to consider hiring more UX specialists and invest in training your Customer Support team to offer the best customer care on your specific market.
Looking at the technological aspects of the Ecommerce business, 2016 will bring an increased adoption of one-stop shop technology partners – online shopping platforms that support all touch points: digital, traditional retail, enterprise technology.
We have gathered all the Top Ecommerce Trends to watch in 2016 in one Infographic that we hope will help you employ the best strategies and tactics to achieve your business goals this year.
Online store owners should be prepared for another record Cyber Monday as the ecommerce shopping event continues to become increasingly popular in the UK, according to online printer and office supplier TonerGiant.co.uk .
Spikes in traffic on the 1st December will give brands the chance to sell to a new audience hungry for an offer. From ensuring servers can cope with this excess demand to creating strategic promotions, site owners should prepare now in order to capitalise on this opportunity.
Things to consider:
In 2013, consumers set a record of 115 million visits to retail websites on Cyber Monday, beating the record number of visits in a single day which was set on Boxing Day 2012. (1)
UK shoppers also spent 15.3 million hours shopping online, spending on average 8 minutes per site visit. (1)
Last year saw total UK sales on Cyber Monday reach £600 million, almost double the figure from three years ago, as more British shoppers and retailers continue to adopt the day that’s been a fixture on the American shopping calendar since 2006. (2)
Gary Flynn, Managing Director of TonerGiant.co.uk, has also stressed the importance of not assuming that Cyber Monday applies only to certain product sectors and niches.
“These figures highlight just how big a day Cyber Monday has become in the online business calendar in this country. But it’s not just your traditional high street brands that benefit from this surge in shopping.
“For example at TonerGiant.co.uk we primarily sell office and printer supplies to businesses; not your typical festive season purchase. Yet even we noticed increased demand on Cyber Monday. Indeed last year we saw a 15.9% increase in traffic and a 33.2% increase in transactions on Cyber Monday compared to the Monday the previous week.
“It goes to show that no matter how big a business you are, what you sell and what your customer base is you can capitalise on the heightened popularity of Cyber Monday.”
TonerGiant.co.uk has created an infographic that details some of the key statistics from Cyber Monday 2013, as well as detailing a list of steps that site owners can take to ensure they’re suitably prepared for this year’s event. For more information visit http://www.tonergiant.co.uk/blog/2014/11/cybermonday/.
Cyber Monday Info Graphic
Notes for editors:
About TonerGiant.co.uk
Launched in 2006, TonerGiant.co.uk is one of the UK’s largest online suppliers of printers, printer consumables and office stationery. It’s a trading brand of NetGiant Ltd, founded by Gary & Joanne Flynn in 2003. The company is based in Atherton, Greater Manchester. An asset library for the TonerGiant brand can be found at http://www.tonergiant.co.uk/blog/assets/.
Sources
Print based media tends to be more costly than advertising through digital media offerings. Digital media may appear financially more viable at first but budgets can quickly get used up.
Argument for Print Based Media
Many printing houses offer very competitive prices for leaflets, and brochures. In my opinion print based media is an excellent way to get your message out locally. I say locally because with print based media you are responsible for its distribution,
An important fact that needs to be made is that many printing houses also offer 100% recycled paper so the argument that print based media is not green is highly questionable.
Argument for Digital Media
The ability to segment the market and to zero-in on your market is in my option the biggest advantage digital media has to offer. Once your marketing message is in digital form it is flexible enough to be displayed on various digital mediums, like TV, internet, mobile etc. The cost of reproducing your digital message costs noting, so the dissemination of information is a big plus.
Marketing Trends
Facebook
There are 500 million users on facebook, a social networking site which businesses are using to connect to their audience.
Twitter
Many businesses recognize that they must engage in dialogue with their market and communicate in real-time with business news and offers.
What are digital based media delivery mechanisms that directly rival print based media?
Conclusion
We are currently going through a recession and sp businesses and the Government are making cuts. Printed media is being affected by this too. Digital media is chosen over print based media because the perception is that it is financially more viable. In my experience I would say that you cannot and should not ever rule out print based media.
Initially there is a huge investment of time, costs for hosting if that applies promotion and the build-up to a steady audience of traffic to your blog or site. Advertisers are not interested in a site that does not traffic. Building-up traffic and trust and being seen as an expert in your field is a huge investment. Advertisers appreciate this and are willing to pay to tap into to this traffic.
It takes an enormous amount of time to research, academically underpin proof read, publish and finally promote a content rich blog post / article.
I do not appreciate the view by some who say that if you rely on ad income them you must go if ads are blocked.
Since the dawn of time, we have relied on advertising.
If you think the big giants like, Google, Facebook, Twitter or even Youtube are free, then think again, they all rely on advertising revenue to get by.