My two cents worth on a link building strategy:
- Write well researched academically underpinned overwhelming good articles. Write articles as opposed to blogging which are usual too short.
- If you comment or participate in someone’s blog, forum or website; to and be creative and articulate; leave a comment that adds value.
- I try and locate and call webmasters and establish a human connection before discussing links.
- Write articles and post them to article submission websites – that works a treat and links from your article are more relevant to your site.