Employment Street Event 4/4/2014

Employment Street #EmploymentSt

Held at the Handsworth Fire Station Cllr Narinder Kaur Kooner, working with South & City College Birmingham, Business in the Community and Handsworth Wood CDT.

The Lord and Lady Mayoress of Birmingham will officially open the event at 10am.

Cllr Kooner said: “When I was campaigning to be re-elected, people asked me time and time again: Will you help me get a job? I’m thrilled that ‘Employment Street’ is now all set for 4 April.

“The great thing is that actual jobs, apprenticeships and training will be available on the day to those who impress the employers taking part.

“Hundreds of people came to a similar event at the fire station back in 2011, and I’m sure that this one will be very well supported by the local community. We’ve got a really broad range of employers, looking to employ people of different ages, skills and backgrounds.

“I’m very grateful to Business in the Community and to the Handsworth Wood Community Development Trust for supporting the event, as well as to West Midlands Fire Service for providing the venue and such enthusiastic help.”

10item(s)

Local legendary artist Apache Indian was present to entertain all..

Over 600 attendees & around 300 people have taken up offers of jobs or training programmes!

Why you shouldn't give a rats ass on the quantity of likes or followers on Facebook, Twitter & Google+?

Why you shouldn’t give a rats ass on the quantity of likes or followers on Facebook, Twitter or Google+?

We live in a vain world where numbers matter and are a symbol of status. Whether it is how many zeros are in your bank account; offering you a sense of security to how, many people are friends with you on your Facebook, the number of likes you have on your Like page, or the number of followers you have on Twitter.

In the late 1990’s business made a bee-line to get their businesses online because that was the craze at the time. The current day craze is Social Media. Of the many board rooms I have been in, up and down the country. the talk is, “we need to be on Facebook, our competitors are already using Facebook” or “our  competitors have more twitter followers than us, we need more followers, and we need them fast”.

Businesses know that Consumers make a snap shot decision about their business based on how many followers or likes they have. Ultimately this leads to whether the Consumer decides to make a purchase. There is pressure on businesses for this reason to have high number of likes and followers. Consumers use these figures as an indicator of popularity, good service & quality of product.

This gives rise to the wholesale purchase of likes and followers from shady websites to whom you pay a small fee to for followers. This works on a sliding scale, the more you pay ,the greater number of followers your money gets you.  Although this method may get you the much desired numbers beware of these likes and followers, which are mainly all dummy accounts that do not interact with you.  At the core of Social Media is interaction between your patrons. Dummy accounts are like people who do not hear or speak or spread the good word about your brand. Other than giving you a false image of popularity a purchased like or follower has no value whatsoever and is a cancer to social media.

Conversely a natural like or follower will be a real person and more inclined to  interact and spread the word about your product or brand to others.  Essentially this all boils down to the age old Quantity versus Quality argument.

So I put these two questions to you; would you rather have just a few hundred natural likes and followers who regularly interact with you, or thousands of purchased likes and followers who make you look popular but with little or no interaction?

Businesses should focus on getting natural likes and followers.  They need to add a bit of personality in their statuses, do regular interesting status updates, interact with their audience, and finally exercise a bit of patience and the followers will slowly grow.

Sport Relief 2014 Birmingham

Sainsbury’s Sport Relief 2014 event organised by the Birmingham City Council

I was asked to photograph of the ‘The Birmingham Mile’ for Sainsbury’s Sport Relief 2014 event organised by the Birmingham City Council on Sunday 23rd of March at CannonHillPark.

Despite rain, hail and cold weather, many hundreds turned up to do their bit.

Watch the highlights on YouTube

Photographs from the event

20item(s)
Green Screen HD Footage

Green Screen HD Footage

It have been an exciting weekend. I wanted to create a very short clip of video to illustrate how easy it is to use green screen technology in video projects.

To summarise the key things to remember are:

  • You need a green screen.
  • Adequate lighting with no shadows
  • Never get your subjects to wear green, they’ll appear invisible.
  • Do a short screen test first to establish all you setting are correct.

Green Screen technology opens up a whole new world to video and a whole new dimension to still photography. So experiment and have fun.

eBay increases stake in Snapdeal, invests $134 million

In other markets eBay’s investments have lead to buyouts further down the line. This is the second investment in Snapdeal that eBay have made. The first was made in 2013 of $50m. There may not be a third investment by eBay as it may be a outright buyout.

There are two major differences in the Indian market compared to developed nations:

1) In India and to other developing countries, cash on delivery is a preferred payment method rather than credit. In India 80% of Indian e-commerce tends to be Cash on Delivery.

2) Direct imports constitute a large component of online sales. Demand for international consumer products is growing much faster than in-country supply from authorised distributors and e-commerce offerings.

India is set to grow the fastest within the Asia-Pacific. India’s retail market is estimated at $470 billion in 2011 and is expected to grow to $675 Bn by 2016 and $850 Bn by 2020.

The penetration of e-commerce is low compared to markets like the United States and the United Kingdom but is growing at a much faster rate with a larger number of new entrants. The industry consensus is that growth is accelerating and thus confidence in the market place it at a all time high. This is reflected and eBay’s second investment in Snapdeal.

Print Based Media vs. Digital Media

Print based media tends to be more costly than advertising through digital media offerings. Digital media may appear financially more viable at first but budgets can quickly get used up.

Argument for Print Based Media
Many printing houses offer very competitive prices for leaflets, and brochures. In my opinion print based media is an excellent way to get your message out locally. I say locally because with print based media you are responsible for its distribution,

An important fact that needs to be made is that many printing houses also offer 100% recycled paper so the argument that print based media is not green is highly questionable.

Argument for Digital Media
The ability to segment the market and to zero-in on your market is in my option the biggest advantage digital media has to offer. Once your marketing message is in digital form it is flexible enough to be displayed on various digital mediums, like TV, internet, mobile etc. The cost of reproducing your digital message costs noting, so the dissemination of information is a big plus.

Marketing Trends

Facebook
There are 500 million users on facebook, a social networking site which businesses are using to connect to their audience.

Twitter
Many businesses recognize that they must engage in dialogue with their market and communicate in real-time with business news and offers.

What are digital based media delivery mechanisms that directly rival print based media?

  • Social Media, Twitter & Facebook etc
  • Pay-Per-Click and Cost-Per-Click Advertising
  • Web Banner Advertising
  • TV & Radio Advertising

Conclusion
We are currently going through a recession and sp businesses and the Government are making cuts. Printed media is being affected by this too. Digital media is chosen over print based media because the perception is that it is financially more viable. In my experience I would say that you cannot and should not ever rule out print based media.

Why you should not block adverts while browsing the Internet?

Initially there is a huge investment of time, costs for hosting if that applies promotion and the build-up to a steady audience of traffic to your blog or site. Advertisers are not interested in a site that does not traffic. Building-up traffic and trust and being seen as an expert in your field is a huge investment. Advertisers appreciate this and are willing to pay to tap into to this traffic.

It takes an enormous amount of time to research, academically underpin proof read, publish and finally promote a content rich blog post / article.

I do not appreciate the view by some who say that if you rely on ad income them you must go if ads are blocked.

Since the dawn of time, we have relied on advertising.

If you think the big giants like, Google, Facebook, Twitter or even Youtube are free, then think again, they all rely on advertising revenue to get by.

Flash is not SEO Friendly – Think Again!

I do not work for Moonfruit nor am I affiliated in any way financial or non-financial with Moonfruit. I have a Client that uses Moonfruit for whom I am managing SEO. I have investigated into this matter fully and the following is my professional opinion and fact which I can prove with evidential findings:

It is true that content within a flash file cannot be indexed by Googlebot or Yahoo Slurp. However Moonfruit has overcome this issue in its entirety.

Although viewing a Moonfruit site via a desktop web browser displays a flash website; when a search engine looks at the site a HTML version is presented. Therefore there is no need to remove the flash.

If a user visiting a Moonfruit site does not have flash installed they are presented with the HTML version of the site and as such are mobile / iPhone friendly.

So, well done Moonfruit developers!

 

 

Internet security

cisco-wirelss-dsl-router

1. Configuration Manager Admin password

Change router Configuration Manager’s password form its (default of admin):

Consult your routers manual which will illustrate how you can login to your router and update your administrator password.

2. Use sensible network security

Set network passwords and change them regularly. See your computer’s instructions.

Use good quality antivirus software to protect your computers. Update it regularly with latest virus upgrades

If you enable file sharing on your computer, you should not share your system files and should protect shared folders with a password. See help for your operating system.

If carrying sensitive information (e.g. corporate environment), you should use VPN type (Virtual Private Network) technology to protect your data. Follow guidelines from your company’s network administrator.

3. NAT Firewall
Most routers use NAT (Network Address Translation) to assign an address to your ADSL Modem. Only the NAT address is visible from the outside world and your computers are therefore protected against direct intrusion.

Make sure NAT is enabled consult your router documentation.